Russian pay TV provider NTV+ is launching an internet-connected hybrid set-top that will enable it to offer interactive TV services including video-on-demand, pause live TV and catch-up TV.
Gazprom Media-owned NTV+’s box is a joint project between the pay TV outfit and its parent company’s technology arm. The device will be manufactured by Korea’s Kaonmedia with NTV+ branding.
The UI of the new set-top is currently undergoing testing and development ahead of a planned November launch, according to NTV+.
The new UI will allow subscribers to browse channel, order movies and manage their subscriber account as well as create a list of favourite channels.
NTV+ CEO Mikhail Demin said that sales of the new box will kick off in Novmeber. He said he expected the hybrid device to account for 10% of all new box sales from launch, growing to up to 50% by the end of next year, depending on market conditions.
Demin said that the trend towards consumption of OTT TV services was likely to accelerate and that the launch of a hybrid box would give the operator an opportunity to grow its base.
Gazprom Media Technology CEO Vadim Fedotov said that the launch was an important step towards creating a personalized TV experience for subscribers. He said the UI would provide access to standard broadcast, on-demand and catch-up content, including exclusive premieres. Fedotov said the OTT element of the service would be further developed in the future.
ICYMI: CGTN turns to France following UK ban digitaltveurope.com/2021/02/24/cgt… https://t.co/GMreIBGJBU
24 February 2021 @ 21:10:00 UTC
Vevo launches Pop linear channel in UK on Samsung TV Plus vhttps://www.digitaltveurope.com/2021/02/24/vevo-launches… twitter.com/i/web/status/1…
24 February 2021 @ 20:00:01 UTC
ICYMI: LG to licence webOS to TV makers digitaltveurope.com/2021/02/24/lg-… https://t.co/j78FghhrUY
24 February 2021 @ 19:00:01 UTC