Vestel’s Freeview Play range will include HD TVs and 4K Ultra HD models, allowing users to access Freeview’s connected DTT platform without connecting to a separate set-top box.
“With this launch, we’re tapping into the real demands of consumers, offering a TV solution that can make the transition from linear to on-demand TV seamless and easy,” said Vestel’s UK commercial director, Sadi Acikalin.
“Our partnership with Freeview marks our on-going commitment to meaningful innovation – real change that can genuinely transform and enhance the viewing experience of the majority of UK viewers.”
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