Twitter said that app is designed to let anyone experience “the best of Twitter”, with premium video and user-generated Periscope feeds to be available alongside other Twitter content, such as Vine clips and ‘top Tweets’.
The launch comes after Twitter in April struck an exclusive deal with the NFL to deliver a live OTT stream of Thursday Night Football to a global audience for free, without authentication. The agreement comes into force during the 2016 NFL Regular Season, which kicked off last week.
In July, Bloomberg Media also signed a live streaming partnership with Twitter to broadcast select Bloomberg TV programmes on the social network.
Twitter said that other video content available for the new app will include Major League Baseball and NBA basketball footage, coverage from US college sports networks Pac 12 Networks and Campus Insiders and from millennial-focused news network, Cheddar.
Twitter said that Apple TV viewers specifically will be able to watch live premium video side-by-side with Tweeted video clips as part of a “seamless” video experience.
“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” said Anthony Noto, chief financial officer at Twitter.
“Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs.
“We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”
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