ThePlatform’s mpx video management system will deliver the main CMS infrastructure backbone for the project, which will launch with 8,000 titles across the Nordic region.
The mpx commercial portal has been customised to link with the OTT user interface developed by the TV App Agency and will support flexible payment, promotional activities, and token payments.
“We developed our initial version in-house, but after one year in the Danish market, we realised we needed to bring in industry experts to make the service easy to sign up, easy to pay, and easy to work instantaneously with robust scalability,” said Casper Hald, head of Blockbuster at TDC Group.
“Working with thePlatform and the TV App Agency has given us the ability to get to market quickly with the flexibility to differentiate from other services. We have been able to build a service that is simple for the end user to use, while delivering our rich library of content to consumers’ many screens.”
TDC acquired the Danish rights to the Blockbuster brand at the start of 2014 and announced plans to launch a comprehensive transactional video-on-demand and electronic sell-through service using the Blockbuster name in November of the same year.