Digitaltveurope.com

Clypd, an audience-based sales platform for TV advertising, has appointed former RTL Group executive, Henry Rivero, as its general manager of Europe.

Rivero will be tasked with building Clypd’s European presence, understanding how the company can best bring value to each market, and developing key relationships with different players in the industry.

Rivero was previously senior executive, digital technology and special projects at RTL Group, which led clypd’s Series B round of funding.

“For some time now, we have been eyeing the European broadcast markets as the next big milestone in the company’s growth plan,” said Clypd co-founder and CEO, Joshua Summers.

“Expanding our audience-based sales platform for TV advertising beyond the US is a strategic focus for us as our company continues to grow.”

Rivero said: “As part of the team at RTL Group that led clypd’s Series B round of funding, I instantly recognized the value that the company was bringing to the TV advertising industry. The market opportunity is massive and I am convinced clypd is best-positioned to be the market leader when it comes to developing technology that supports audience-based sales for TV media owners. I’m looking forward to bringing clypd’s industry-leading expertise to the European television market.”