In 2020, some 107 million homes worldwide will have at least one next-generation, high dynamic range (HDR) capable TV, according to new research.
The Strategy Analytics report claims that annual worldwide sales of HDR-enabled TVs in 2020 will reach 58 million units with penetration of HDR TVs in the US set to reach nearly 25% of homes. ”TV manufacturers like Samsung and LG are keen to maximise the revenue potential of this new technology. HDR can make a noticeable difference for most viewers so there is an opportunity to accelerate the TV upgrade cycle,” said David Watkins, director, connected home devices at Strategy Analytics.
Despite this, the research firm says that many viewers are “confused about Ultra HD and 4K TV”, with 15% of surveyed European consumers claiming that Ultra HD TV services are available from their TV service – even though few Ultra HD services are currently available.
David Mercer, vice-president and and principal analyst at Strategy Analytics said: “The TV industry has put a great deal of effort into establishing the next generation of TV technologies. The challenge now is to communicate the benefits of these enhancements to viewers and to reduce the uncertainty which could stall growth of new services.”