Dubai-based BHS Media has signed a deal with satellite operator Eutelsat that will involve co-marketing by the satellite operator of a raft of Farsi channels targeted at Farsi speakers in Iran and Afghanistan.
BHS has concluded a multi-transponder, multi-year contract on Eutelsat 7B and a co-marketing deal with Eutelsat for its Farsi platform.
Discovery recently added a localised Farsi version of its Home & Health to BHS Media’s offering, adding to the 20 Farsi channels BHS Media already transmits on Eutelsat 7B. In broadcasting from Eutelsat 7B these channels can benefit from the Hotbird position’s regional reach into more than nine million Farsi-speaking homes through DTH dishes equipped for reception from both locations, according to Eutelsat.
Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, said: “In combining the unmatched audience and satellite options that Eutelsat can propose with the expertise and trust that BHS inspires from the broadcasting community we are confident that the centre of gravity of Farsi television content will be across the Hotbird position and the EUTELSAT 7B satellite. It is a privilege to collaborate with a partner with a strong local presence and deep market knowledge.”