Zappware and Froomle have signed a deal in which Froomle will provide behavioural personalisation technology for Zappware’s technology platform.
The solution makes use of user data, including viewership stats and end-user service provider information to offer operators personalised recommendations on content items, quad-play bundles, promotions and advertising.
Zappware and Froomle said that they will provide a unique way to address shared devices without requiring individual login.
“Current state-of-the-art technologies in personalisation and recommendation are underused in video services and we share the vision of Zappware on how to bring this to the end-user. ‘You are what you see’ and we suggest asset items based on this behavior,” said Froomle co-founder, Bart Goethals.
Zappware will exhibit at IBC on stand 1.A.81
ICYMI: @libertyglobal signs long-term content deal with Vubiquity digitaltveurope.com/2020/09/22/lib… https://t.co/2q1n3mG2Zp
22 September 2020 @ 20:00:01 UTC
ICYMI: Government puts stadium plans on hold, with sports set to continue without crowds digitaltveurope.com/2020/09/22/gov… https://t.co/wscFY7GbXe
22 September 2020 @ 19:00:01 UTC
ICYMI: @Quibi already exploring sale digitaltveurope.com/2020/09/22/qui… https://t.co/4lmUOSwTUv
22 September 2020 @ 18:00:01 UTC
Join us for Day 4 of the DTVE Digital Symposium "The user experience: gateway to content" on 24 September at 3pm BS… twitter.com/i/web/status/1…
22 September 2020 @ 17:27:36 UTC
.@WWE signs Chinese deal with iQiyi Sports digitaltveurope.com/2020/09/22/wwe… https://t.co/vQ8oRlLQQ9
22 September 2020 @ 16:00:00 UTC
