ProSieben bought Parship, which operates the Parship and ElitePartner brands, from its private equity owners for €100 million.
The company has been aggressively reorganising and expanding its digital business and has set itself the goal of generating revenues of €1.5 billion from this unit in 2018.
It has also bought the price comparison website Verivok, and travel site Etraveli.
Gunnar Wiedenfels, CFO of ProSiebenSat.1 Media SE: “Following the Verivox and Etraveli acquisitions, the acquisition of the majority interest in PARSHIP ELITE Group is the third large bolt-on acquisition for ProSiebenSat.1 Group within the last 12 months, marking another important milestone to achieving our objective of building a profitably growing digital business footprint outside classical TV advertising.
Broadcasters buying websites is an international trend. Last week Australian free-TV broadcaster Nine made an offer for the CarAdvice.com site.
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