The multi-year occasional use partnership will see communications infrastructure and media services company, Arqiva, distribute the content globally to rights takers through its teleports.
Red Bull hosts a range of sports events across the globe, including the Red Bull Cliff Diving World Series and the UCI Mountain Bike World Cup. Among the content that Arqiva will handle is the second season of Red Bull’s Beach Volleyball coverage.
“It is always great to gain a new media partner, but the fact that we’ll be working alongside a global company that is pushing the boundaries in terms of sports content distribution is hugely exciting,” said Arqiva’s managing director of satellite and media, David Crawford.
“Arqiva continues to expand its presence across the globe, and the partnership with Red Bull Media House to distribute content to international broadcasters highlights the outstanding, trusted reputation we are developing across multiple markets.”