Sky is due to launch its new basic tier channel Sky Sports Mix in the UK on August 24.
Sky said the channel will bring a “huge variety of different sports to a whole new audience” with an average of five hours of live action broadcast each day in the first month.
In this time Sky will cover 16 different sports on thechannel, including live cricket, rugby union, rugby league, golf and football.
“It’s an exciting moment for Sky Sports as we open up a window to millions more people for the first time,” said Sky Sports managing director, Barney Francis.
“Sky Sports Mix will offer the chance for millions of homes to enjoy a selection of the first class sport we broadcast every day, and we hope that will mean even more people find a sport they love and are inspired to become even more passionately engaged.”
Sky first announced the launch of Sky Sports Mix back in March.
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