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Cyfrowy Polsat to sell insurance to subscribers

Polish pay TV operator Cyfrowy Polsat is adding insurance products to the range of services it sells to customers.

Cyfrowy Polsat and mobile sister company Plus have teamed up with Sopot-based Polish insurance group Ergo Hestia to offer car, home or travel insurance via their respective points of sale.

The TV group and Ergo Hestia will offer JA+ Insurance, a package of products designed by the insurance outfit for new customers of both Cyfrowy Polsat and Plus.

Cyfrowy Polsat already offers electricity supply as part of its product portfolio alongside pay TV, fixed and mobile internet and mobile telephony. The insurance product will sit with other products in SmartDOM offering.

Ergo Hestia’s main shareholder is Ergo Versicherungsgruppe, part of Munich Re.