Brazilian broadcaster and Rio Olympics rights holder, Globo, has agreed to provide content to Snapchat as part of its coverage of the games.
The deal marks the first time that Globo will offer exclusive sports coverage on social media and includes content from its free-to-air Globo channel and its multichannel sports brand SporTV.
Snapchat will use small excerpts from Globo’s broadcasts in its coverage of the action and from in and around the Olympics venues, via its Live Stories product.
The Live Stories will also be made up a curated collection of photo and video Snaps submitted by Snapchatters, offering a behind-the-scenes glimpse of the event.
“We are thrilled to establish this partnership with Snapchat,” said Globo’s director of digital media, Erick Brêtas.
“The partnership reinforces the movement Globo has been making to get closer to its audience, wherever and however they feel. We will be side-by-side with Brazilian Snapchatters, recording live everything that is going on in the Olympic Games.”
Snapchat director of partnerships, Ben Schwerin, said: “We’re thrilled to be partnering with Globo to allow our community to experience the biggest global sporting event like they never have before.”
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