UK pay TV provider Virgin Media has hired a former content chief at BT TV as it pushes further into original and exclusive programming, DTVE sister title TBI has learned.
David Twallin has joined the Liberty Global-owned cable service as head of programming after a three-year spell as head of channels at BT TV, a role that saw him lead content strategy at BT’s pay channels, managing catch-up services, and overseeing relationships with US studios and international distributor.
He will report to Pete Chapman, Virgin Media’s director of subscription services.
A Virgin spokesman told TBI Twallin was focusing on content and programming strategy, and editorialising the platform’s VOD offer “to maximise the viewership”.
“We are pushing heavily into content and David’s experience in this space will help us achieve that,” she added.
Besides holding senior content roles for BT’s television service, Twallin has also worked at Discovery Channel in the UK.
This comes after Virgin hired former Sky programming chief David Bouchier as chief digital entertainment officer as part of a push to grab original content and make in-roads against pay rivals in the UK.
Last month, Virgin secured a “landmark” 10,000 catch-up and box set agreement with British multichannel operation UKTV, handing it shows such as Taskmaster, Quantico, Criminal Minds: Beyond Borders, Only Fools & Horses and
Virgin says this means it offers more UKTV shows than any other platform in the UK and Ireland.
RT @ViaccessOrca: Missed our session on securing your revenue in the new age of video piracy? You can listen on-demand to us discuss the is…
23 September 2020 @ 11:32:54 UTC
ICYMI: Government puts stadium plans on hold, with sports set to continue without crowds digitaltveurope.com/2020/09/22/gov… https://t.co/wscFY7GbXe
22 September 2020 @ 19:00:01 UTC