A+E Networks has struck a new advertising sales partnership with RTL Group-owned IP Network.
According to A+E, the partnership will see IP Network developing new brand partners for the broadcaster’s portfolio of channels, which reach over 80 million households across EMEA. The partnership forms a part of A+E Networks’ strategy to sell on a pan-regional basis, broaden its network of brand partners and further increase ad sales across EMEA.
Luke Duffy, who was recently appointed as VP of ad sales at A+E Networks UK, said: “This is a significant deal that offers global media companies the opportunity to capitalise on A+E Networks’ extensive reach across EMEA. We look forward to working closely with IP Network, one of the biggest players in this important market.”
Stephane Coruble, CEO of IP Network, said: “We are extremely happy to work for the first time with A+E Networks, which has such a great high quality portfolio of pan European channels including History, Lifetime and Crime + Investigation. This deal allows us to complete our range of target groups and enlarge significantly our existing offer on the European market.”
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