Modern Times Group (MTG) has agreed a new multi-year agreement for the distribution of its TV channels on Telenor’s networks in the Nordic region.
The extended and expanded agreement covers the distribution of MTG’s free-TV channels on Telenor’s cable, satellite and IPTV networks in Sweden and Norway, and satellite platform in Denmark.
MTG will also make more of its premium sports pay TV channels available to Telenor’s cable and IPTV subscribers in Sweden, whose packages will soon also include the Viaplay video-on-demand service.
Telenor’s Finnish satellite TV subscribers will have access to MTG’s premium sports channels for the first time.
“This new and extended agreement with the biggest network operator in the Nordics demonstrates the quality and range of our content offering – from broad based TV entertainment to live premium sports. We will now deliver even more content to subscribers and even higher reach for advertisers than ever before,” said Jørgen Madsen Lindemann, president and CEO of MTG.
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