The 2016 Global Internet Phenomena report for Latin America and North America said the 35.2% figure was a modest decline from the 37.1% of traffic Netflix represented six months, which Sandvine attributed to encoding improvements made by Netflix.
“Earlier in the year, Netflix began implementing ‘Per-Title Encode Optimisation’ which saw Netflix re-encode their entire library with a focus on being more efficient in order to deliver what they claim is a ‘same or better experience while using less bandwidth’,” according to the report.
“Sandvine believes Netflix’s bandwidth share decline is tied to the new encoding techniques, and that this implementation is a tremendous win for subscribers and operators since Netflix video will now use fewer network resources, resulting in an overall better experience.”
The study said YouTube accounted for the second-greatest amount of downstream traffic at 17.5%, followed by Amazon video in third place with 4.3%.
Meanwhile BitTorrent’s traffic share continues to decline, accounting for “less than 3% of total traffic during peak period, and only 5% of total traffic during the day,” which Sandvine said was a “sharp decline” from the 31% of total traffic it represented in 2008.
“With this decline in filesharing, storage applications – for example iCloud, Dropbox, Google Cloud – have surpassed filesharing as the leading upstream traffic category on fixed networks,” said Sandvine.
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