The operators, including Comcast, AT&T and representatives of cable association the NCTA have proposed an approach that would involve all large service providers committing to develop and deploy video apps based on open HTML5 web standards that would enable subscribers to sign up for their services on multiple devices without the need for a set-top box.
In a regulatory filing submitted yesterday, the group said that “such an approach could further advance competition for independent device manufacturers within the context of a market transformation already underway and in a manner that fully protects and respects the rights of content owners”.
Subscribers would be able to download a pay TV app to their smart TV or other connected device and view encrypted services without a box. They would be able to use the app to search both for service provider content and for content from OTT services such as Netflix, Hulu and HBO Now.
The group said that this approach would enable them to ensure consumer privacy and the terms of programming licences, cited as key concerns in relation to the FCC’s set-top box plan.
The FCC has proposed a mandatory technology standard to enable manufacturers to provide set-top boxes that pay TV subscribers could buy rather than rent boxes from their provider, a move strongly opposed by the industry.
ICYMI: Amazon set for US$1 billion NFL streaming deal digitaltveurope.com/2021/03/05/ama… https://t.co/v8pAI05Ujn
05 March 2021 @ 21:00:00 UTC
ICYMI: Digital TV Europe is excited to announce the release of our 2021 Industry Survey!
Thank you to our sponsors… twitter.com/i/web/status/1…
05 March 2021 @ 19:00:02 UTC
DTVE: the week in view – The live-streaming revolution digitaltveurope.com/comment/the-li… https://t.co/pt7qxb6Ul7
05 March 2021 @ 18:32:30 UTC
Vodafone Portugal gets Gametoon in renewed SPI/FilmBox deal digitaltveurope.com/2021/03/05/vod… https://t.co/I0gFmgtOFb
05 March 2021 @ 18:00:00 UTC