Paywizard is updating its subscription and billing platform, Paywizard Agile, promising more subscriber insights and enhanced monitoring of billing data.
The company said that the upgrade is a “direct response to churn caused by payment failures and errors” and will allow operators to take a “more proactive and personalised approach to managing subscriber engagement”.
“Monetising your content and service is much more than just collecting payment. In our experience, proactivity during the billing process can go a long way to reducing churn,” said Paywizard’s chief marketing officer, Bhavesh Vaghela.
“Expired credit cards for example, can cause the loss of up to a third of a TV operator’s customer base. The key here is for operators to understand the different reasons why subscribers are falling through the cracks and counter that with a better and more proactive consumer experience.”
ICYMI: Telefónica launches standalone Brazilian fibre network FiBrasil digitaltveurope.com/2021/03/04/tel… https://t.co/9Jmy315VWN
04 March 2021 @ 21:05:00 UTC
ICYMI: @canalplus adds 1.5 million subs for the year digitaltveurope.com/2021/03/04/can… https://t.co/ADqVXwwwVr
04 March 2021 @ 20:02:00 UTC
ICYMI: Kevin Mayer in at @dazngroup as chairman, Skipper to remain on board as strategic advisor… twitter.com/i/web/status/1…
04 March 2021 @ 19:00:01 UTC
Megacable announces wide rollout of Xview+ #OTT platform digitaltveurope.com/2021/03/04/meg…
04 March 2021 @ 17:07:00 UTC
DTVE's Industry Survey 2021 Report is now available! Read executives’ views on the key issues facing the digital vi… twitter.com/i/web/status/1…
04 March 2021 @ 16:59:30 UTC