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NBCU launches reality SVOD on Foxtel

HAYU_SIZZLE_IPAD_4_DEVICENBCUniversal has launched its reality TV SVOD service Hayu in Australia.

It has rolled out on Foxtel and will be available to the pay TV platform’s subs who have the Entertainment Plus package, which includes the E! channel, part of the NBCUniversal stable.

NBC and Foxtel have a longstanding output deal.

Hayu launched in the UK and Australia in March, as a standalone direct-to-consumer offering, as first reported by DTVE. it subsequently launched on the Virgin cable platform.

 It carries reality programming from the NBCU catalogue including Keeping Up with the Kardashians, The Real Housewives (US versions), and I Am Cait.

In Australia, the service is free for qualifying Foxtel subs.

Hendrik McDermott, senior VP, branded on-demand,NBCUniversal International said: “Through this collaboration with our long-term platform partner in this market, we are one step closer to our goal of enabling the widest possible audience of realityfans to access this immersive SVOD service on the broad range of devices they use daily.”

Brian Walsh, executive director of Television, Foxtel said: “Foxtel and NBCUniversal have a longstanding relationship that has enjoyed incredible success in bringing high-quality, unscripted programming to subscribers hungry for entertainment and the availability of Hayu to our subscribers at no extra cost is anothergreat value-add to a Foxtel subscription.”