Euronews has launched a startup ventures programme to back innovation.
According to the news broadcaster, Euronews Ventures will be dedicated to accelerating the development of the most promising start-ups by providing them with an array of media and marketing services including “global communication levers”, media coaching, events, networking through the international network of Euronews and Africanews, and potentially an exchange of media content for revenue or media for equity.
The first player to join the programme is connected device startup Kiwi Plug.
“For more than 20 years, Euronews has been experimenting with new technologies which have radically redrawn its business sector. This pioneering spirit now drives us to back initiatives by talented and ground-breaking entrepreneurs. I am delighted to announce the creation of Euronews Ventures with Kiwi Plug, voted one of the top five French IoT start-ups at CES 2016 in Las Vegas. Kiwi Plug will benefit fully from our reach and international media network, with initial support from its crowdfunding campaign on the global platform Kickstarter, which launches tomorrow,” said Michael Peters, CEO of Euronews and Africanews.
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