Ericsson said the solution is a response to the “increased volumes of video traffic over operator networks”, with the release following the launch of Ericsson MediaFirst Video Processing at NAB earlier this year.
The modular video distribution platform is designed to let service providers and broadcasters enhance the distribution of managed video services to mobile devices.
The solution uses modern content delivery network (CDN) technology to deliver adaptive live TV, video on demand, cloud DVR and time shifted content.
Ericsson said it enables IPTV, cable and mobile operators to “handle managed and unmanaged content by enhancing their network efficiencies and reducing associated costs.”
“With ever increasing volumes of video traffic being consumed, operators require complete content visibility and control throughout the entire delivery chain in order to differentiate their multiscreen OTT services,” said Ericsson’s head of media delivery, Carlos Gonzalez.
“Mobile video traffic is forecast to grow by around 55% annually through to 2021, when it should account for over two-thirds of all mobile data traffic. This underlines the need for next-generation cloud based solutions to deliver a superior performance.”
Ericsson launched the MediaFirst Video Delivery solution at the Broadcast Asia 2016 event in Singapore.