MTG launches premium sports channel

The Modern Times Group will launch a new premium sports channel in Sweden.

The Viasat Sport Premium channel will have English Premier League games and those from the Champions League. There will also be coverage of football from Spain and Italy.

With sports rights – and notably Premier League rights – increasingly expensive, MTG has segmented its offering across free and pay TV. TV3 Sport HD launched earlier this year and MTG also has a dedicated e-sports channel, eSportsTV.

“With 13,000 hours of live sports in 2016, we have the largest sports offering in the company’s history, we intend to package in a way that gives our viewers the best possible overall experience,” said MTG Sweden boss Anders Jensen.

“This work has resulted in four new channels with different profiles where we Viasat Sport Premium sets the bar extra high and delivers a sports experience that is unparalleled in Europe.”

The new premium channel will be part of the Viasat Gold, Viasat Silver, and Viasat Sport packages. It will roll out in August.

The content will also be on the Viaplay streaming service.