The UK music video network has also introduced a new social-first digital channel, called BeBox.
Box Plus Network said that the launches are designed address the “changing dynamic in youth media consumption,” consolidating its linear TV proposition and tapping new audiences with the BeBox digital offer.
Box Hits will feature “the most popular hits of the last few years” while Box Upfront will showcase new and emerging artist talent alongside new music from established artists.
BeBox will target the company’s core audience of “mainstream 16–24 year olds” with music and pop culture content across multiple digital platforms, led by social media.
“We’ve been spending a lot of time speaking to our audience and the introduction of our new linear channels; Box Upfront and Box Hits, as well as our new digital channel BeBox, are a direct result of this feedback,” said The Box Plus Network managing director, Matt Rennie.
“The way our audience consume media may be changing, but what remains constant is their love for music and pop-culture.”
At the same time the Box Plus Network said it will refresh its flagship channel The Box and international network Box Africa. With Box Upfront focusing on brand new music, The Box, will now cover a “broad chart mix” alongside music productions and features.
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