The channel, which airs programming covering fashion, beauty, celebrity news and advice and is, according to its founders, based on the example of international channels such as Cosmopolitan TV, Lifetime and Diva Universal.
Content on the channel include lifestyle shows Zhyttya prekrasne, and Feyeriya mandriv, fitness show Ozdorovcha himnastyka, fashion show Fashion-khvylynka, health show Fakty pro zdorov’ya and cooking show Svitova kukhnya.
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