The broadcast group is rolling out the Viafree brand, which will sit alongside the paid-for Viaplay SVOD service.
In Sweden the company said that as part of the Viafree launch, there will be new free and original content from Splay made available to local viewers. Splay is the entertainment-driven MCN that MTG acquired last year.
The first original digital series from Splay for Viafree will be reality series Jockiboi and Jonna better or for worse, following the life of YouTube stars Joakim “Jockiboi” Berg to his Jonna Lundell.
MTG has instigated a wide-ranging restructure in recent times, shedding jobs and refocusing its business on digital. The Viafree Sweden launch is seen as the latest development in that ongoing process.
ICYMI: IPL will not conclude in India, BCCI president confirms digitaltveurope.com/2021/05/10/ipl… https://t.co/f7OGUO1d1q
10 May 2021 @ 18:30:00 UTC
HbbTV launches new test suite digitaltveurope.com/2021/05/10/hbb… https://t.co/9GMAu66hFf
10 May 2021 @ 18:00:01 UTC
Sky Media and The Trade Desk announce programmatic partnership digitaltveurope.com/2021/05/10/sky… https://t.co/oJblCgmlDf
10 May 2021 @ 17:00:02 UTC
Orange fails in bid to secure delisting majority in Belgian operation digitaltveurope.com/2021/05/10/ora… https://t.co/GJFqp19R8R
10 May 2021 @ 16:00:01 UTC
SVOD subscriptions to reach 1.5 billion digitaltveurope.com/2021/05/10/svo… https://t.co/mlCQq5aq8E
10 May 2021 @ 15:00:00 UTC