Accenture providing platform for Mediaset Premium Play

Accenture is providing the platform for Mediaset’s OTT TV service Mediaset Premium Play, the company has revealed. 

Mediaset Premium Play soccer service has drawn more than 600,000 unique monthly visitors to Mediaset Premium’s multi-device service – doubling the number of visitors since the service was made available last July.

Mediaset Premium’s Play service uses the Accenture Video Solution (AVS) platform in combination with the Amazon Web Services (AWS) cloud.

Using capabilities made available through the recently formed Accenture AWS Business Group, Accenture says that its platform dynamically provides the infrastructure capacity needed to stream matches based on the users requesting the service. The cloud-based platform features analytics that generate insights about viewer behaviour that help Mediaset Premium provide more personalized services, according to the company.

“Mediaset Premium reaching one million subscribers with this new service in only three months, leveraging the cloud, is a major achievement in the video broadcast industry,” said Franco Ricci, Mediaset Premium’s chief executive officer.

“This is directly attributable to the intelligent, seamless, and streamlined way that Accenture used its Accenture Video Solution with its Digital Delivery Factory – a set of tools and methodologies that integrate products, architecture, and technologies into one operation ­- for continuous digital content delivery. Accenture provided the right mix of proximity, agility, and cost to support our business goals. These latest successes build on the long-standing and successful collaborations between Mediaset and Accenture.”