Sony Pictures Television has promoted Sheraton Kalouria to president and chief marketing officer. He will continue to report to Steve Mosko, chairman, SPT.
In this newly expanded role, Kalouria will now oversee consumer products licensing for SPT series and brands as part of the division’s global marketing function.
Kalouria will have oversight of SPT’s consumer products licensing, which has been integrated into the marketing unit to fully exploit television franchises like The Blacklist, Outlander, Breaking Bad, Better Call Saul, Shark Tank and the upcoming Preacher across all product categories.
He will continue to be responsible for all marketing initiatives for SPT’s US productions, international productions, US ad sales, U.S. distribution, international distribution and global networks.
Kalouria previously served as executive vice president and chief marketing officer for SPT, having joined the company in 2010 as senior vice president of programming business development.
From 2005 to 2008, he served as president of broadcasting at Martha Stewart Living Omnimedia, where he successfully launched the Emmy-winning The Martha Stewart Show in national syndication and served as executive producer on more than a dozen series and specials. Prior to that, he was senior vice president of daytime programs at NBCUniversal.
“Sheraton is a valued member of the SPT executive team, whose marketing expertise and strategic vision have set our business and content offering apart in the rapidly evolving television marketplace,” said Mosko.
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