Analytics specialist Genius Digital has used TV Connect to launch its new Multiscreen Analytics tool.
The launch of the tool, which can be integrated directly into the company’s existing Insight Platform, follows Genius Digital’s recent partnership announcement with Astro, the Malaysian broadcaster, and enables Genius Digital to provide a combined view of customer behaviour on both set-top boxes and multiscreen devices.
“It’s great to see that the TV industry is increasingly embracing the science of data collection to generate insights about their subscribers. However, data alone can’t provide the answer to all of the problems operators face,” said Tom Weiss, CEO Genius Digital. “This is where honing the art of data is particularly important. At TV Connect we’ll highlight how utilising these insights effectively ensures that operators can create targeted campaigns that have a direct impact on their ability to attract and retain customers.”