Contentwise 5.4 is designed to help content providers offer easy and accurate “advanced personalisation” for linear TV, catch-up, VOD and OTT services.
The updated platform includes its first ‘UX Personalisation API’ aimed at multiscreen app developers, as well as advanced tools for marketing and editorial teams.
It also supports content curation and provides personalised search and discovery, targeted promotions and context-based adaptation to user’s habits through the new UX API.
“Operators are taking great efforts to establish an online multiscreen presence but are faced with poor conversions of the trial phase and high churn due to users missing the value of the content offering,” said ContentWise CTO, Pancrazio Auteri.
“We can help them to welcome new users by surfacing the right catalogue perspectives, to lower the ‘time-to-play’ and increase the number of successful user sessions based on metrics that will have the greatest impact for the business.”
The TV Connect demonstration follows the launch of ContentWise 5.4 at NAB Show in Las Vegas last week.
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