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Bloomberg expands in the Middle East

BloombergMEBloomberg has launched a suite of new, regionally-focused editorial platforms in the Middle East.

The expanded offering will include a dedicated digital destination, original television programming, a new television studio and a new conference that will aim to bring together business and finance leaders in the region.

“Bloomberg’s latest regional editorial products build on more than 20 years of newsgathering across the Arab World to introduce new platforms for storytelling on the companies, markets, economies and politics shaping the Middle East,” said Riad Hamade, Bloomberg’s managing editor for the Middle East and North Africa.

“Adding new media platforms will allow us to deliver more relevant stories to our growing audience of business and financial professionals across the region.”

Bloomberg Media CEO Justin B. Smith added: “Today’s announcement is a significant milestone in our evolution towards a global, digital-first, multi-platform media brand. In the last year, we have launched regional sites in EMEA and Asia, entered into an ambitious multi-platform partnership in India and now are expanding our reach to important business and finance audiences in the Middle East through investing in platforms, people and technology.”