Quickplay teams with You.i TV

you.i tvVideo distribution technology provider Quickplay has teamed up with multiscreen app development provider You.i TV to provide a joint platform powered by Quickplay’s virtual headend, combined with a front-end user interface to deliver OTT video services across connected devices including iOS, tvOS, Android, Amazon Fire, Xbox, PlayStation, Roku, Smart TVs and RDK set-top boxes.

You.i TV is providing the front-end technology, while Quickplay’s managed video platform provides the backend service via a software defined headend. Quickplay also handles all of the adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support, and featured content from over 200 providers.

“You.i TV’s reinvention of how TV operators and programmers build multiscreen applications is driving success with major content brands in Canada and the United States,” said Wayne Purboo, CEO and co-founder of Quickplay.

“Our work with the You.i TV team on existing opportunities for OTT services will play a key role as we continue to build our partner ecosystem to provide the most open, efficient, scalable and robust solution in the market for operators and content programmers to take advantage of Next Generation TV Services.”