Brightcove and Accedo launch OTT Flow solution

Brightcove video cloudBrightcove has launched OTT Flow, an over-the-top solution for media companies and content owners that it developed in partnership with Accedo.

OTT Flow is designed for rapid deployment of direct-to-consumer, live and on-demand video services across platforms.

Brightcove and Accedo said that the offering will “dramatically lower” the barrier of entry to starting a multi-platform OTT service, reducing launch time to “weeks rather than months”.

The service offers a consistent user experience across multiple platforms, including desktop, iOS, Android and Google Cast. It supports advertising and subscription video-on-demand models with with ecommerce, CRM, and billing engine interfaces.

The technology used is based on the Brightcove Video Cloud, integrated with UX and video app specialist Accedo’s App Grid and VIA GO services.

“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner,” said Anil Jain, senior vice-president and general manager, media, Brightcove.

“Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market a turnkey solution that eliminates technical barriers and simplifies the OTT cost structure for anyone seeking to take their content over-the-top.”