Short-form internet video entertainment service The QYOU has struck a deal with aviation technology specialist Lufthansa Systems to make its content available for in-flight entertainment systems on selected European carriers.
The QYOU said its shows would debut with “a well-known low-cost airline” in the spring.
Passengers will be able to watch episodes of The QYOU’s ‘Q-Prime’ shows on demand, which feature a curated mix of made-for-web videos.
As a result of the partnership, The QYOU expects to expand its offering to other Lufthansa Systems customers over the course of the year.
Lufthansa Systems’ wireless IFE solutions – BoardConnect and BoardConnect Portable – will enable passengers to stream content to their own tablets or smartphones during a flight with an app, which they can download before the flight.
Norbert Müller, SVP, BoardConnect at Lufthansa Systems said: “The rise of internet video has transformed people’s viewing preferences enormously, and driven a strong desire for short form, impactful content. Until now this has been a missing ingredient from in-flight entertainment choices on our IFE platform BoardConnect, but by teaming up with The QYOU we can reflect the kind of content that people are watching in their everyday lives.”
Scott Ehrlich, CEO and co-founder of The QYOU said: “The video revolution has brought with it a wealth of creativity. The internet is overflowing with short form content which has the power to enthrall and move an audience, and our goal has always been to help people discover these gems with expert curation and programming. For almost two years now we have been bringing short form video to linear and interactive VOD formats, so it can be appreciated by new audiences in new ways. Taking to the skies is the logical next step for us. High quality entertainment has long been integral to the flying experience, and we’re thrilled that Lufthansa Systems will be bringing the best in new, viral content to passengers, packaged by The QYOU.”