Brightcove has upped company executive Mark Blair to vice-president of Europe, Middle East and Africa (EMEA).
Blair, who has been at Brightcove for six years and was previously vice-president of Asia-Pacific, will now lead sales and marketing operations across the EMEA region and will be based in London.
“I have known Mark for many years and he has continually proven his ability to build exceptional teams and to execute on strategy,” said Brightcove CEO David Mendels.
“I am confident that his combination of business acumen and deep product and technical knowledge will be a huge asset to our customers in Europe as well as drive our growth for many years to come.”
Blair said: “The video industry is at an exciting inflexion point, as the growth of devices and rising consumer expectations drive broadcasters and brands to deliver unique video experiences. I look forward to continuing to cement our position in the marketplace across Europe.”