Digitaltveurope.com

Localised versions of majority Dreamworks-owned multichannel network Awesomeness TV has officially launched in the UK, Spain, France, Germany and Brazil.

The launches, done in partnership with Endemol Shine Group, follow an initial rollout of the MCN in the UK last month, with local language versions and original content now available in each of the five new countries.

“We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats which going forwards we will be able to roll out worldwide,” said Wim Ponnet, group director of commercial and strategy, Endemol Shine Group.

Kelly Day, chief digital officer, AwesomenessTV, added: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language.

“Localised versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”

Endemol Shine Group signed a strategic alliance with the MCN to extend the international reach of the AwesomenessTV brand at MIPCOM in October.

AwesomenessTV aims to engage the global ‘Generation Z’ audience through original content on multiple platforms – including YouTube, mobile, OTT, social media, film and television.

The MCN is owned by DreamWorks Animation and Hearst, with the latter holding a 25% interest.