Sky Media has selected Yospace to provide dynamic ad insertion for its Sky Go TV everywhere service in Europe.
Announcing the deal, Yospace said it will enable dynamic ad serving on Sky Go’s linear channel feeds for the first time, and will help Sky to reproduce the targeting benefits of its Sky AdSmart technology across connected devices.
Yospace said it is able to frame-accurately splice replacement advertisements in a way that means viewers are unable to distinguish replaced content from the underlying stream.
“The enablement of dynamic ad serving in Sky Go Linear, and the ability to extend Sky AdSmart on Sky Go marks a big leap forward for both advertisers and viewers,” said Jamie West, deputy managing director of Sky Media.
“We wanted to provide a seamless viewing experience, but also consider Sky Go viewers’ more personalised relationships with their TV content. With these aspirations in mind, it became clear very quickly that Yospace’s platform was the most innovative and technically robust.”
ICYMI: #US cable and telecom operator taps @TiVo for migration to all-IP #video. https://t.co/RGgG1ZfWJ0 https://t.co/dFbCDkeCIs
17 July 2018 @ 21:00:01 UTC
ICYMI: TDC to sell Norwegian business to @TeliaCompany for a2.2 billion. #TVNews https://t.co/RgAGZAtzVd https://t.co/7pF5dUbwrF
17 July 2018 @ 20:00:01 UTC
.@amazon tests #smartTV set for #UK market. https://t.co/OmCFTMC6c1 https://t.co/1x6sdq0Qy1
17 July 2018 @ 19:00:02 UTC
ICYMI: @netflix falls short on subscriber growth as share price takes a dive. #SVOD https://t.co/4c17cgyeQV https://t.co/G1EZBJZ7Eq
17 July 2018 @ 18:00:02 UTC
Survey: #Millennials and #GenerationX driving accelerating cord-cutting in #US. https://t.co/xBJ8uIg0sW https://t.co/GhqggfxTYa
17 July 2018 @ 17:00:02 UTC
