Roku said the sets are available to buy now from Best Buy’s website and will be in Best Buy stores nationwide early next month.
The 4K UHD Insignia Roku TVs feature the Roku operating system and offers access to more than 3,000 streaming channels in the US, including more than 10 streaming channels that offer 4K UHD content.
“These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV – all at an affordable price. Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV,” said Roku’s senior vice-president and general manager, Roku TV and players.
The new Insignia TVs will be available with screen sizes of 43, 50 and 55-inches and will be priced between US$400 and US$650.