A+E Networks UK has named Luke Duffy as vice-president, ad sales, tasked with driving UK and international sales growth.
Duffy, who will head A+E Networks’ UK-based sales team, work across the History, Lifetime, Crime + Investigation and H2 brands in the UK and international markets, will join A+E on March 14. He was previously head of trading at Viacom-owned terrestrial channel Channel 5.
Duffy will manage current and future relationships with A+E Networks’ sales houses including Sky Media, RTL Netherlands, DSTV Media Sales in Africa, Polsat Media in Poland and Transfer in Belgium. He will also take responsibility for pan-regional ad sales campaigns.
Duffy will report to Nicolas Eglau, chief operating officer at A+E Networks UK, and general manager, Nordics, the Benelux and CEEMEA.
Eglau, said: “This is a key appointment for A+E Networks UK. Ad sales in all forms will be driving the growth of our company in the future. Luke’s extensive experience, both in agency and with a free-to-air broadcaster, will be very valuable in helping us execute this strategy across all markets.”
Duffy said: “I am very much looking forward to this new challenge with A+E Networks. It’s a very dynamic market and I am looking forward to unlocking new opportunities across A+E’s channels and territories.”