Google has approached the top 20 young YouTube stars in France to offer them a minimum guaranteed income of €100,000, according to a report by the country’s BFM TV Business.
According to the report, Google will ask the YouTube stars to make their videos exclusively available on YouTube for a specified number of days or weeks before they become more generally available.
According to BFM TV, Google is concerned by growing competition from the likes of Dailymotion, now owned by Vivendi and with exclusive access to content including popular satirical show Les Guignols, as well as by Vivendi’s wider investment in internet content, such as its acquisition of Studio Bagel.
ICYMI: Microsoft confirms plans to bring cloud gaming to smart TVs, announces streaming stick… twitter.com/i/web/status/1…
12 June 2021 @ 17:08:00 UTC
Join us June 22 for DTVE's Digital Symposium session "Addressable advertising and the streaming ecosystem" with… twitter.com/i/web/status/1…
12 June 2021 @ 14:00:01 UTC
DTVE: the week in view – Why has Patrick Drahi just invested £2.2 billion in BT? digitaltveurope.com/comment/why-ha… https://t.co/p7MRaUUcWX
12 June 2021 @ 12:04:00 UTC