The service provider is due to offer three internet-delivered options from the fourth quarter – DirecTV Now, DirecTV Mobile and DirecTV Preview.
DirecTV Now will offer a range of on-demand and live programming packages, including much of what is available from DirecTV today; DirecTV Mobile
will be a smartphone-focused offering of premium video and made-for-digital content; while DirecTV Preview will be a free, ad-supported offer that will include some programming available on DirecTV, content from AT&T’s Audience Network and millennial-focused video from Otter Media – a joint venture between AT&T and The Chernin Group.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want,” said AT&T Entertainment Group CEO, John Stankey.
“These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.”
“We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay TV service. We intend to offer customers a quality pay TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”
AT&T is yet to announcing pricing details for the new online offerings.