UKTV is moving its Home channel from pay to free TV, replacing Dave Ja Vu (the Dave +1 channel) on the UK digital terrestrial platform, which will move to a new, as yet unspecified, free TV slot.
The Scripps Networks Interactive and BBC Worldwide owned channels group said the homes and garden service will launch on free-to-air digital on March 1.
Home will join UKTV channels Dave, Dave Ja Vu, Drama, Really and Yesterday as free-TV offerings.
Its pay TV line-up now comprises W, Alibi, Gold, Eden and Good Food.
Scripps, which is rumoured to want to take control of UKTV, has built a business in pay TV, but market watchers suggested today that UKTV is keen to look at further opportunities in free-to-air, marking a strategic shift.
The Home channel launched in 2009, replacing UKTV Style. As it moves from pay to free-TV, it will take shows including My Dream Derelict Home, Escape to the Country, A Place in the Sun: Home Or Away and Nick Knowles’ Original Features with it.
Emma Ayech, general manager, Home, said: “Moving Home in to free-to-air households gives a greater reach to our channel, offering more viewers the opportunity to watch our great roster of much-loved shows fronted by big name talent.”
UKTV says its family of channels has delivered more eyeballs than the Channel 5 or Sky-branded channels family in 2015.
