Rovi research sheds light on OTT habits

Some 60% of people frequently stream content while traveling by car or public transport, with 29% claim to do so while at work, according to new research by Rovi.

The study found that 77% of respondents subscribe to “alternative” TV or video content providers like Netflix or Hulu – with more people doing so in the US and Europe compared to Asia Pacific.

Millenialls were most likely to subscribe to these online video providers, with 84% claiming to do so, while baby boomers and older respondents were more likely to watch live TV.

The research found that 48% of global respondents said they watch live TV most often, followed by on-demand (30%) and via their DVR (17%).

The online survey was taken by 4,000 pay TV and OTT subscribers across seven countries – the US, UK, France, Germany, China, Japan and India.