The new Smart Hub interface is designed to integrate content and services into one platform, marking a move away from multiple content sources.
Samsung said that viewers will now be able to switch easily between linear and OTT content and other connected devices like videogame consoles or Blu-ray players
The Samsung Smart Control aims to eliminate the need for multiple remote controls, acting as a “single control unit for nearly all devices connected to a Samsung Smart TV.”
“The world of TV is constantly changing, with more choices and more connected devices than ever before, so we have made it easier for people to discover and watch the content they want, when they want” said Won Jin Lee, executive vice president of visual display business at Samsung Electronics.
The news, which coincides with the Consumer Electronics Show in Las Vegas, comes after Samsung announced its entire 2016 smart TV line-up will be Internet of Things (IoT) ready and connected with the SmartThings platform.