On-demand content aggregator Vubiquity has signed a deal with DreamWorks and Hearst-backed Animation-backed multichannel network AwesomenessTV to secure youth-focused content for subscription video-on-demand distribution in the Middle East, Africa, South Eastern Europe and Latin America excluding Brazil.
According to Vubiquity, the deal significantly extends its content portfolio to include more next-generation and genre-specific programmes for a millennial and teenage audience, enabling its distribution partners to appeal to “younger, digital-first audiences”.
The deal includes content such as fifth Harmony Takeover, DIY or DI-Don’t!, Hey Guys, It’s Meg!, Makeup Mythbusters, Amanda Steele’s The Social Life, Cheerhab, My Dream Quinceañera, and IMO. Approximately 130 hours of content will be accessible via Vubiquity-powered SVoD platforms in many of the countries covered by the deal.
Rob Jacobson, chief content officer at Vubiquity, said: “We’re excited to bring a fantastic brand to some of the largest territories in the world. Non-traditional programming is extremely popular in emerging markets amongst young audiences and AwesomenessTV has created terrific, popular shows and is shaping the type of content that the next generation expects. This deal gives our clients the opportunity not only to meet customer demands but also to get ahead of their competition. We’re delighted to be partnering with them in this SVoD initiative.”
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