Vodafone Portugal has chosen Ericsson to provide its Media Delivery Network to enable the launch of enhanced TV services.
According to Ericsson, Vodafone Portugal will use its Media Delivery Network product to create media-centric added value services. Iit said that the rollout would complement the Ericsson Media portfolio deployed in Portugal and other countries, enabling tighter integration of all-new platform capabilities.
The integration of the MDN solution with other Ericsson-supplied components will enable the deployment by Vodafone of cloud-based DVR services, catch-up and time-shifted services.
The Ericsson deployment will enable Vodafone Portugal to locate and manage content within its local network by utilizing a virtualized architecture to deliver content closer to the end user, while by caching content at various locations across its network, Vodafone Portugal can also minimise the distance that video data travels, according to Ericsson.
“Our subscribers demand access to TV and video content anywhere and at all times of the day and we need creative solutions to respond to this rapid growth and deliver on-demand services with high quality across an unprecedented number of devices and platforms. This project will allow us to distribute the video content in a more efficient way, enabling a better customer experience for our TV customers, enabling them to move their recordings from set-top-boxes to their personal devices, via the cloud. Ericsson has proven the capability to deliver the project with quality and on a timely manner,” said Pedro Duarte, TV and video services manager, Vodafone Portugal.
“Constantly rising consumer expectations for TV Anywhere have made it paramount for TV service providers to simplify the process of delivering seamless, high quality content. Our Media Delivery Network solution offers TV service providers video-optimization and delivery savings in bandwidth and enabling greater use of network capacity, while also guaranteeing a greater quality of experience across mobile and fixed networks. These capabilities mean Vodafone Portugal can now take an even more active role in the evolving media value chain, enabling them to drive new content partnerships, deploy new media-centric services and deliver superior user experiences,” said Elisabetta Romano, vice-president and head of TV and media, Ericsson.
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