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Sky Deutschland chooses FreeWheel for ad management

Sky Deutschland has chosen ad management and monetisation specialist FreeWheel to support the management of its digital ad inventory across its platforms.

Building on FreeWheel’s relationship with Sky UK, Sky Deutschland will use FreeWheel’s Monetisation Rights Management (MRM) platform to optimise ad placements across its video inventory.

FreeWheel’s platform will provide Sky Deutschland sales house Sky Media with tools to manage advertising sales rights, portfolio forecasting solutions, delivering yield-optimisation and campaign analysis, according to the company. According to FreeWheel, Sky will also be able to better manage advertiser conflicts, having access to TV compliance tools to avoid clashes or content/time-of-day restrictions.

The agreement also sees Sky make use of FreeWheel’s Advisory Services to support the strategic development of its digital ad sales and operations team.

Martin Michel, managing director at Sky Media in Germany said: ‘We are just setting up our digital ad operations team and as a long-standing partner to Sky Media in the UK, we’ll use FreeWheel’s technology and expertise to support our plans to manage digital video ads and develop Dynamic Ad Insertion in Germany.”

Thomas Bremond, European managing dDirector at FreeWheel, said: “As broadcasters follow their audiences onto digital platforms, they’re looking for ways to provide great TV experiences across all devices. We are delighted to further extend our existing relationship with Sky in Europe and look forward to working with Sky in Germany. By partnering with FreeWheel and adopting the MRM platform, Sky Deutschland will be able to support its digital assets across all of its digital platforms and set-top-boxes with compelling advertising that will be relevant to the targeted user.