The QYou, the Ireland based linear service that aims to bring the ‘best of the web’ to pay TV, has launched in the Nordic market for the first time with Telenor-owned Norwegian cable network Canal Digital Kabel.
The deal will extend The QYou’s reach beyond its current base of five million homes across 30 countries and marks its entry into the Nordic market. The service provides ad-free web curated web content, including short films, comedy, music, dance and stunts. The linear channel is complemented by a video-on-demand service and a set of mobile and TV apps to provide a TV everywhere service.
Haakon Li Dragland, director of content and strategy at Canal Digital Kabel, said: “The QYou represents a form of content that fills a gap in our current offering. Web content is continually growing in popularity, and we find the position The QYou is taking to curate the content exciting. We’re confident that our customers will enjoy the channel.”
Scott Ehrlich, The QYou co-founder and CEO, said: “The QYou is experiencing great traction with innovative TV distributors like Canal Digital that understand the importance of evolving their content offerings in line with the tastes of current audiences. Consumer appetite for web videos is only growing and the winning operators and service providers will be those that construct their pay TV service offerings to reflect this. We’re really excited about entering the Nordic market and further extending our presence on some of the world’s leading TV services.”
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