The channel will deliver a range of premium live and VOD music concerts, interviews and performances.
Jazz & Blues TV is tapping Piksel’s cloud-based Piksel Hive platform to deliver a branded ‘video hub’ that will include live and on-demand content. The platform will enable the Jazz & Blues TV audience to share content through social syndication and quickly access the channel’s most popular content through one video hub, while Piksel will also enable the channel to make money, according to the company.
“The launch of Jazz and Blues TV will share the experience of live music with people all around the world and it’s with Piksel’s support that we have been able to make this ambition a reality. What made the partnership with Piksel a good fit was its strategic approach – taking the time to understand our online video business and setting a framework for what success looked like using internet TV business modeling,” said Vince Williams, CEO, Jazz & Blues TV.
“Through this process Piksel showed it is as focused as we are on a path to profitability. Of course the technology needed to be right too. We wanted a solution that was easy to use and that would highlight the talent of our artists. This and more is possible with Piksel Hive. When you combine the technology and the business model expertise with Piksel’s heritage in delivering high-quality live and VOD experiences, it’s easy to see why Piksel was the clear choice for the launch of Jazz and Blues TV.”
Neil Berry, EVP Commercial, EMEA at Piksel said: “By combining Piksel Hive with our viewer-centric approach, and expertise in live events, we have not only the product, but the experience to help Jazz & Blues TV unleash the value of its unique content. Our partnership with Jazz & Blues TV reflects our commitment to expanding the reach of niche content platforms, offering viewers a carefully curated video experience that they can’t find anywhere else.”
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