The streaming service will offer films, documentaries, series and books across connected devices for €12.95 per month.
HorseLifestyle.TV claims to be suitable for people of all ages and says the service will feature a wide range of horse experts who will help beginners and experts get their riding skills “to the next level”.
“Our goal is to collect the best of the horse world and to share [it] with our audience,” says Vanessa Somers, co-founder and CEO of Horse Lifestyle. “We want to inspire and challenge people to get the best out of themselves and their horse.”
Films available on the service will include Horse of Kings, Thief of Hearts and Tarpan: Repainting an Ancient Picture. In the Benelux region viewers will be able to watch My Little Pony and A Horse for Summer.
Books include Black Beauty and Anatomy of a Horse, while TV series will feature horse trainers including Clinton Anderson, Alycia Burton and George Morris.